Unity Through Purpose

Culture is defined as “the ideas, customs, and social behaviour of a particular people or society”. In a small to medium size business, your culture is the most important corporate asset. It is the foundation of your values and shared purpose. It defines the feeling, experience, behaviours, mindsets and language unique to your enterprise that creates your competitive differentiation.

Building and protecting a strong culture is the surest way to continued success as a leader. For organization leaders embracing the current acceleration of change, your culture is key to building solutions that bridge the gap from strategy to results. Central to building a lasting culture is your partnership with your employees.

Giving attention to the stories of why and how your people do what they do is a key indicator of culture fit. It is about capturing the hearts and minds of your employees. Done well it will inform you as an organization leader how to identify opportunities to improve the alignment of critical organization functions and talent along with the changing business needs and priorities of your organization.

The shared goal is to create socially responsible workplaces that utilize the best policies and practices in support of creating cultures that engage people in innovation and growth as a new norm. To do that, we believe that you have to have an appreciation of and interest in the tension between the internal factors at work in your organization and the more global circumstances.

Internally, the customer is a key component of your culture and must be taken into account in any culture shift and alive in the organization. Who is the customer, what is their need, how can you be a solutions provider, what does the customer value, who competes in that space today? These are all the questions that must be living breathing parts of the conversation at all levels of the organization.